Keep an eye on Apple (AAPL).

For one, on September 9 at 1pm EST, the company will host its next big iPhone event. Last September, the company showed off its iPhone 15 and the Apple Watch Series 9.

“This year’s event will stand out against the most recent ones, though. Since the company’s Worldwide Developers Conference in June, investors have looked for announcements on Apple Intelligence, the company’s branded AI features,” as noted by Barron’s.

Two, Bank of America just reiterated its buy rating on the stock ahead of that September 9 event, noting that ““If Apple surprises with a compelling demo of Apple Intelligence/third party integrations or with any price increases, we could see the stock fare better than post past events,” as quoted by CNBC.